When a firm satisfies key stakeholder interests at the expense of not delivering exactly what the market needs, the firm is most likely guided by
A) what the firm "needs" to do
B) what the firm's capabilities "can" do
C) what the firm's management preference "wants" to do
D) what the firm's belief in what it "should" do
Correct Answer:
Verified
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Q35: The second step in the process of
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A) competition
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