One of the factors that influences the scale and timing of market development is the
A) priorities of the Board of Directors
B) likelihood of competitive reaction
C) product market life cycle
D) threat of new entrants

Question

Quizplus · Accepted Answer

The product market life cycle plays a significant role in determining the scale and timing of market development. Different stages in the life cycle require different strategies for market development, and focusing on the wrong stage can lead to wasted resources and missed opportunities. Therefore, understanding the product market life cycle is essential for making informed decisions about market development. The priorities of the Board of Directors, likelihood of competitive reaction, and threat of new entrants may also be factors to consider, but they are not as directly linked to market development as the product market life cycle.

One of the Factors That Influences the Scale and Timing