A macro-environment scan is a search for
A) short-term changes in the external environment
B) economic forces with competitive implications
C) long-term social, economic, and technical trends
D) alignment of strategy with environment

Question

Quizplus · Accepted Answer

A macro-environment scan is intended to identify long-term social, economic, and technical trends that could affect a company's business environment. This goes beyond short-term changes and extends into the future, allowing the company to prepare for potential opportunities and threats in the market. Economic forces are just one aspect of this larger analysis, and the macro-environment scan takes into account a broader range of factors. D, "alignment of strategy with environment," is a separate step that a company might take after conducting a macro-environment scan to ensure it is positioning itself appropriately in response to the identified trends.

A Macro-Environment Scan Is a Search for