A(n) __________ strategy involves aggressive marketing of a company's existing products.
A) strategic alliance
B) new product development
C) penetration
D) acquisition
E) status quo

Question

Quizplus · Accepted Answer

A penetration strategy involves aggressively marketing a company's existing products to gain more market share. This approach aims to increase sales within their current market rather than trying to expand into new markets or develop new products.

A(n) __________ Strategy Involves Aggressive Marketing of a Company's Existing