A statement of an organization's purpose and operating philosophy is called a
A) corporate plan.
B) marketing objective.
C) marketing plan.
D) marketing statement.
E) mission statement.

Question

Quizplus · Accepted Answer

A statement of an organization's purpose and operating philosophy is called a mission statement. The other options do not fit the definition of a mission statement. A corporate plan outlines a company's overall goals and strategies, a marketing objective is a specific goal within a larger marketing plan, a marketing plan outlines a company's marketing strategies and tactics, and a marketing statement is not a commonly used term in business.

A Statement of an Organization's Purpose and Operating Philosophy Is