The automobile industry uses psychographic information to develop campaigns using emotional appeal techniques and vivid imagery. This is an example of
A) price positioning.
B) head-on positioning.
C) delivery positioning.
D) channel positioning.
E) lifestyle positioning.

Question

Quizplus · Accepted Answer

The use of psychographic information to develop campaigns using emotional appeal techniques and vivid imagery is an example of lifestyle positioning. This approach focuses on the values, attitudes, interests, and lifestyles of the target audience to create a connection between the product and the consumer's personal identity or image. In the case of the automobile industry, lifestyle positioning aims to evoke emotions and aspirations related to freedom, adventure, status, and self-expression.

The Automobile Industry Uses Psychographic Information to Develop Campaigns Using