In testimonial advertising, the message and the product are usually presented by

Question

Quizplus · Accepted Answer

Testimonial advertising is typically presented by a typical user who has used and is satisfied with the product or service. This type of advertising is often more relatable to the target audience, as they can connect with someone who has experienced the same benefits as they are seeking. While celebrities, actors, and athletes can also be used in testimonial advertising, a typical user is most effective in building trust and credibility for the product being advertised. Cartoon characters are not typically used in testimonial advertising as they do not have the ability to provide a first-hand account of their experience with the product.

In Testimonial Advertising, the Message and the Product Are Usually