For negative appeals, the product promise and benefits are based on a situation that the potential buyer would like to

Name: For negative appeals, the product promise and benefits are based on a situation that the potential buyer would like to
Brand: Quizplus
Rating: 4.8 (72 reviews)

Question

Quizplus · Accepted Answer

Negative appeals are based on a situation that the potential buyer would like to avoid. The product promise and benefits are focused on avoiding or preventing a negative outcome or experience, such as avoiding bad breath or preventing a painful headache.

For Negative Appeals, the Product Promise and Benefits Are Based