Which of the following is NOT a benefit of social media marketing communications?
A) willingness for consumers to engage with brands
B) impact of word-of-mouth
C) breadth of targeting
D) absence of sound metrics
E) access to millenials

Question

Quizplus · Accepted Answer

The absence of sound metrics is not a benefit of social media marketing communications. In fact, strong metrics can be an advantage of social media marketing communications, as it allows for measuring the success of campaigns and making data-driven decisions for future strategies. The other options listed (A, B, C, and E) are all benefits of social media marketing communications.

Which of the Following Is NOT a Benefit of Social