A&W sent a text message with a coupon to a consumer who was just up the street from one of its locations inviting them to lunch. This is an example of
A) permission-based email.
B) sponsored email.
C) microsite usage.
D) location-based targeting.
E) video messaging.

Question

Quizplus · Accepted Answer

The text message sent by A&W was targeted based on the consumer's location, making it an example of location-based targeting.

A&W Sent a Text Message with a Coupon to a Consumer