Ad requests that were successfully sent to a visitor are known as
A) clickthroughs.
B) hits.
C) visits.
D) clicks.
E) impressions.

Question

Quizplus · Accepted Answer

Ad requests that are successfully sent to a visitor are known as impressions. A hit is a request made to the server for any file, not just ad requests. Visits represent the number of times a visitor accesses a website, and clicks or clickthroughs represent the number of times a visitor clicks on an ad.

Ad Requests That Were Successfully Sent to a Visitor Are