The external perspective indicates that differences in competitive advantage are more often a function of industry attractiveness than a function of the firm's position in the industry.

Question

Quizplus · Accepted Answer

The external perspective suggests that industry attractiveness, such as market growth rate, resource availability, and industry structure, play a more significant role in determining a firm's competitive advantage than the firm's position within the industry. Therefore, option A is correct.

The External Perspective Indicates That Differences in Competitive Advantage Are