Which of the following is the best description of a mission statement?
A) a statement of what the firm will be in the future
B) a statement of the firm's values and purposes
C) a statement of the firm's measurable outcomes
D) a statement of the firm's specific targets

Question

Quizplus · Accepted Answer

A mission statement is a concise statement that encapsulates the values and purposes of an organization. It provides guidance for decision-making and helps to communicate the organization's identity to stakeholders. While it may touch on future aspirations, measurable outcomes, or specific targets, its primary purpose is to articulate the organization's core values and purpose.

Which of the Following Is the Best Description of a Mission