A partnership in which two or more firms combine resources and capabilities with the goal of creating mutual competitive advantage is referred as a(n) ________.
A) strategic alliance
B) competitive alliance
C) strategic partnering
D) competitive comarketing

Question

Quizplus · Accepted Answer

A strategic alliance is a partnership in which two or more firms join forces to create mutual benefits, such as increased market share, improved technological capabilities, or enhanced brand reputation. Unlike a competitive alliance, which typically involves firms in the same industry, a strategic alliance may involve firms across different industries that complement each other's strengths and weaknesses. Strategic partnering and competitive comarketing are not commonly used terms in business strategy.

A Partnership in Which Two or More Firms Combine Resources