One of the most common forms of segmenting consumer markets uses characteristics such as age, income, household size, and/or ethnic group. This is known as ______ segmentation.
A) geographic
B) demographic
C) end-use
D) psychographic

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on objective and quantifiable characteristics such as age, income, household size, and ethnic group. Geographic segmentation focuses on dividing the market based on geographic location, end-use segmentation is based on the purpose of the product or service, and psychographic segmentation is based on consumer attitudes, values, and lifestyle.

One of the Most Common Forms of Segmenting Consumer Markets