_____ attempts to isolate the traits that distinguish a certain group of customers from the overall market.
A)Marketing
B)Market segmentation
C)Demographic segmentation
D)Data mining

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. This approach attempts to isolate traits that distinguish a certain group of customers from the overall market.

_____ Attempts to Isolate the Traits That Distinguish a Certain