A company's financial records are a source of ______ and ______ data for marketing researchers.
A) external; primary
B) internal; primary
C) external; secondary
D) internal; secondary

Question

Quizplus · Accepted Answer

Internal data are data that are collected within the company, such as financial records. Primary data are data that are collected for the first time, such as through surveys or experiments.

A Company's Financial Records Are a Source of ______ and ______

A Company's Financial Records Are a Source of and