Census data are ______ and ______ data for marketing researchers.
A) external; primary
B) internal; primary
C) internal; secondary
D) external; secondary

Question

Quizplus · Accepted Answer

Census data are officially conducted and collected by the government or authorized institutions and are therefore external data sources. They are also considered to be secondary data as they have been collected for a purpose other than the current research project.

Census Data Are ______ and ______ Data for Marketing Researchers

Census Data Are and Data for Marketing Researchers