A company's financial records are a source of _____ and _____ data for marketing researchers.
A)
Internal; primary
B) external; primary
C) external; secondary
D) internal; secondary

Question

Quizplus · Accepted Answer

Internal data are data that are collected within the company, such as sales records, customer surveys, and employee records. Primary data are data that are collected firsthand by the researcher, such as through surveys, interviews, and experiments. Therefore, the correct answer is A: Internal; primary.

A Company's Financial Records Are a Source of _____ and _____

A Company's Financial Records Are a Source of _ and _