A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.
A)popular culture
B)market segment
C)mass market
D)value chain
E)stakeholder

Question

Quizplus · Accepted Answer

A market segment refers to a group of customers who share similar needs and characteristics that set them apart from the larger market. By identifying and targeting these specific segments, businesses can better tailor their marketing efforts and meet the unique needs of their customers. Popular culture refers to the trends and preferences of the general public, while the mass market refers to the overall market for a particular product or service. Value chain and stakeholder are not directly related to market segmentation.

A ________ Is a Distinctive Group of Customers Within a Larger