Which of these statements about mass marketing is true?
A)Movie production and distribution companies typically use mass marketing strategies.
B)A mass marketing strategy is always preferable to a target marketing strategy.
C)Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
D)The success of any organisation's marketing efforts depends only on its ability to engage in mass marketing.
E)Mass marketing can be cost-effective.

Question

Quizplus · Accepted Answer

Mass marketing can be cost-effective due to economies of scale, but it may not be the most effective strategy for reaching all customer segments. Companies need to consider factors such as product differentiation and segmentation when deciding on a marketing strategy. Movie production and distribution companies are an example of industries that use mass marketing, but it is not always the best strategy for all businesses. Therefore, option E is the only true statement about mass marketing in this question.

Which of These Statements About Mass Marketing Is True