You are a consumer in need of a new can opener.You see a manual operated can opener in a discount store that costs $5.99.You see the same style can opener in a fancy package and in a range of colours in a trendy gadget store in the mall for $15.99.Which can opener would you purchase if you applied the heuristic rule that price equals quality?

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The Answer of You are a consumer in need of a new can opener.You see a manual operated can opener in a discount store that costs $5.99.You see the same style can opener in a fancy package and in a range of colours in a trendy gadget store in the mall for $15.99.Which can opener would you purchase if you applied the heuristic rule that price equals quality?

You Are a Consumer in Need of a New Can