The most common heuristic used by consumers is ________.
A)buying the least popular alternative
B)price = quality
C)using country of origin
D)buying the product recommended by superstars
E)brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty is the most common heuristic used by consumers as it simplifies decision-making by relying on past experiences and satisfaction with a brand.

The Most Common Heuristic Used by Consumers Is ________