________ is the financial value of customer relationships through the lifetime of the relationships.
A)VALS
B)Brand personality
C)Customer equity
D)The 80/20 rule
E)A target market

Question

Quizplus · Accepted Answer

Customer equity refers to the total financial value of a customer to a business over the entire lifetime of the customer relationship. It takes into account the revenue generated by the customer, as well as the costs associated with acquiring and serving that customer. By focusing on customer equity, businesses can prioritize customer retention and loyalty programs, rather than just acquisition strategies.

________ Is the Financial Value of Customer Relationships Through the Lifetime