Companies that successfully practice ________ have different goals,use different measures of success,and look at customers in some different ways.
A)customer relationship management
B)consumer relationship marketing
C)customer relationship marketing
D)consumer relationship management
E)customer relations marketing

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves managing a company's interactions with current and potential customers, focusing on long-term engagement and customer satisfaction, which requires different goals and measures of success compared to traditional marketing approaches.

Companies That Successfully Practice ________ Have Different Goals,use Different Measures