Airlines such as Qantas and Air New Zealand have developed frequent-flyer programs to encourage passengers to use the same airlines repeatedly.
A)socioeconomic
B)demographic
C)behavioural
D)psychographic
E)geodemographic

Question

Quizplus · Accepted Answer

The frequent-flyer programs that Qantas and Air New Zealand have developed aim to encourage repeated use of their airline, which is a behavioral segmentation strategy. The other options such as socioeconomic, demographic, psychographic, and geodemographic do not accurately describe this segmentation strategy.

Airlines Such as Qantas and Air New Zealand Have Developed