Marketers classify convenience products as ________.
A)specialty products,shopping products,and unsought products
B)attribute-based products and price-based products
C)core products,actual products,and augmented products
D)generic products and branded products
E)staples,impulse products,and emergency products

Question

Quizplus · Accepted Answer

Convenience products are classified as staples, impulse products, and emergency products. Staples are products that are frequently purchased, such as bread, milk, and eggs. Impulse products are products that are purchased on a whim, such as candy or magazines. Emergency products are products that are purchased when there is an urgent need, such as batteries or medicine.

Marketers Classify Convenience Products as ________