A ________ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.
A)homogeneous product
B)specialty product
C)generic product
D)convenience product
E)shopping product

Question

Quizplus · Accepted Answer

A convenience product is a product that consumers buy frequently, immediately and without much effort. These products are usually inexpensive and don't require a lot of research or comparison. Examples include household items like toilet paper, milk or bread.

A ________ Is Typically a Nondurable Good or Service That