________is a pricing tactic a firm uses when it has two products that work only when used together.The firm sells one item at a very low price and then makes its profit on the second high-margin item.
A)Price skimming
B)Comparative pricing
C)Captive pricing
D)Price bundling
E)Penetration pricing

Question

Quizplus · Accepted Answer

Captive pricing is the pricing tactic where a firm sells a low-priced product and charges a high price for a complementary product or service. This strategy is used by firms to entice customers into buying the low-priced product, and since they need the complementary product to use the first product, they will pay the higher price. This strategy helps the firm to increase profits and also creates customer loyalty.

________Is a Pricing Tactic a Firm Uses When It Has