Marketers use penetration pricing for new products to ________.
A)discourage competition from entering the market
B)focus on the rapid achievement of profit objectives
C)ensure the company has the ability to lower prices once demand decreases
D)appeal to different consumer segments with different levels of price sensitivity
E)create markets for highly technical products

Question

Quizplus · Accepted Answer

Penetration pricing involves setting a low initial price to attract customers and discourage competitors from entering the market by making it less profitable for them.

Marketers Use Penetration Pricing for New Products to ________