Question 1

Business owner Mark often wears a t-shirt given to him by the owner of Insight Advertising,a company Mark does business with.The shirt has the advertising agency's logo on it as well as its address,phone number,and website.The shirt is an example of a/n ________.

Accepted Answer

The shirt with the advertising agency's logo and contact information is a promotional product. It is designed to promote the agency and give Mark a tangible item with their contact information.

Question 2

Why would Victoria Bitter provide bar owners with 'VB' key rings that can be then given to patrons?

Accepted Answer

VB is providing bar owners with promotional products such as key rings.These products are provided to build awareness for VB.A company can build awareness and reinforce its image by giving out items with its name on them.

Question 3

Telemarketing ________.

Accepted Answer

Telemarketing involves direct communication with potential customers over the telephone. It is a form of direct selling because it involves attempting to make a sale during the conversation. Additionally, telemarketers can also provide sales support by answering questions and providing information about products or services. As such, telemarketing can be considered a form of personal selling and sales support.

Question 4

A retail salesperson at a cosmetics counter gets $5 every time they sell a bottle of Britney Spears' latest perfume.A salesperson at a consumer electronics retailer gets a movie voucher every time they sell a particular computer game.Explain the type of sales promotion being illustrated.

Accepted Answer

The answer of A retail salesperson at a cosmetics counter...

Question 5

Trade sales promotions focus on members of the trade including ________.

Accepted Answer

Trade sales promotions are aimed at members of the trade, which include retailers, wholesale distributors, and all other distribution channel members who help to move the product from the manufacturer to the end consumer. Therefore, options A, B, and C are all correct answers. Option D, customers, is not a member of the trade and is not the primary focus of trade promotions.

Question 6

Which of the following statements about direct mail is not true?

Accepted Answer

The statement "The same message is sent to everyone in a direct mail out" is not true. With direct mail, companies use different targeting methods to personalize messages and offers to specific segments of their mailing list based on their demographics, behavior, and interests. This helps to increase the response rates and effectiveness of the campaign.

Question 7

A wood-burning stove manufacturer that rewards its most successful distributors with a weeklong vacation cruise is using what type of sales promotion?

Accepted Answer

Push money is a type of sales promotion where manufacturers offer incentives, such as vacations or bonuses, to distributors or salespeople to encourage them to sell more of their products.

Question 8

________ communication to a consumer or business recipient is designed to generate a response in the form of an order,a request for further information,and/or a visit to a store or other place of business for purchase of a product.

Accepted Answer

Data-driven communication is specifically designed to generate a response from the recipient, such as an order, request for more information, or a visit to a store, by using targeted and personalized messaging based on data analysis.

Question 9

________ reimburse/s the retailer for in-store support of the product such as point-of-purchase displays.

Accepted Answer

The answer of ________ reimburse/s the retailer for in-store support...

Question 10

For which of the following would you expect telemarketing efforts to be the most successful and the most profitable?

Accepted Answer

The answer of For which of the following would you...

Question 11

Trade shows ________.

Accepted Answer

Trade shows serve multiple purposes including increasing visibility, generating sales leads, showcasing products to potential buyers, and in recent times, being conducted online.

Question 12

Last night while watching television in her apartment,Tanya saw a 30-minute program that showed the versatility of the George Foreman grill.She was especially impressed with how the fat was removed from the items being cooked on the grill as well as the speed of cooking.At the end of the program,Tanya was offered a chance to buy a George Foreman grill for herself.Tanya had just watched ________.

Accepted Answer

The program that Tanya watched is commonly known as an infomercial. It is a type of direct-response television advertising that presents information about a product, usually with an emphasis on persuasion and sales. The fact that the program offered Tanya a chance to buy a George Foreman grill is another indication that it was an infomercial.

Question 13

________ is a discount to the retailer or wholesaler based on the volume of product ordered.

Accepted Answer

A case allowance is a type of volume discount given to a retailer or wholesaler for purchasing a certain quantity of product. It is usually given on a per-case basis, and the discount amount can vary based on the quantity purchased.

Question 14

________ include/s signs,banners and shelf ads while ________ include logoed coffee mugs,key rings and fridge magnets.

Accepted Answer

Point-of-purchase displays refer to visual displays placed near the checkout counter or shelves to encourage impulse purchases. Signs, banners, and shelf ads fall under this category. On the other hand, promotional products are items with a company's logo given out for free to promote a brand. Logoed coffee mugs, key rings, and fridge magnets fall under this category. Therefore, the correct option is C, which states that signs, banners, and shelf ads fall under point-of-purchase displays, while logoed coffee mugs, key rings, and fridge magnets fall under promotional products.

Question 15

________ is an incentive such as a trip,cash bonus or prize offered by a manufacturer to a salesperson for selling its product.

Accepted Answer

Push money is the incentive offered by a manufacturer to a salesperson in the form of cash, trips, prizes, etc., for selling its product. Rebate is a partial refund of the purchase price, merchandise allowance is a discount on the price paid for the product, and cross-promotion is when two or more products are promoted together. Incentive program is a broader term that includes various types of incentives offered to employees, customers, or channel partners.

Question 16

________ pay/s the retailer a portion of the advertising costs that feature the manufacturer's products.

Accepted Answer

Co-operative advertising involves the manufacturer sharing the advertising costs with the retailer. The manufacturer pays a portion of the cost of advertising their products, and in return, the retailer promotes the manufacturer's products. This helps both parties to increase sales, and the manufacturer only pays for advertising that has actually been used.

Question 17

A company producing flavoured vodkas reimburses bar owners who prominently display their vodka and use it in 'cocktails of the day'.The company is providing the bar owners with a ________.

Accepted Answer

The company is providing a shelf allowance, which is a payment to retailers to display a product prominently.

Question 18

________ take on one of two forms: discounts and increasing industry visibility.

Accepted Answer

Trade sales promotions often take the form of discounts or efforts to increase industry visibility.

Question 19

Which of the following statements about catalogues is true?

Accepted Answer

All of the statements are true. Catalogues usually provide product descriptions and photos, appeal to time-poor consumers, can be used to supplement in-store efforts, and allow marketers to reach consumers in areas too small to support a store.

Question 20

Infomercials ________.

Accepted Answer

Infomercials are designed to sell products, often resemble talk shows to engage viewers, and typically run for half-hour or hour-long segments.

Quiz 12: One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling