Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs?
A)guerrilla marketing
B)viral marketing
C)ambush marketing
D)database marketing

Question

Quizplus · Accepted Answer

Database marketing refers to the use of business intelligence systems to collect, analyze, and utilize customer data for targeted marketing campaigns. This includes using customer demographics, behavior, and buying patterns to tailor marketing messages and offers to specific individuals or groups. The goal is to increase the effectiveness of marketing programs by improving targeting and personalization. Guerrilla marketing refers to unconventional marketing strategies that use creativity and surprise to capture attention. Viral marketing involves creating and sharing content that is designed to spread quickly and attract attention online. Ambush marketing refers to a marketing strategy where a brand or company associates itself with a specific event or sponsor without paying for official sponsorship rights.

Which of the Following Marketing Techniques Refers to the Application