The improved retention of one piece of information that is made distinct or different from the information around it (e.g.,underlining one word in a to-be-remembered list in red ink)is __________.
A)content accuracy
B)technical accuracy
C)priming
D)von Restorff / isolation effect

Question

Quizplus · Accepted Answer

The von Restorff effect, also known as the isolation effect, refers to the improved retention of a distinctive or unusual item in a list of other similar items. This effect occurs because the distinctive item stands out and is more likely to be remembered. Underlining one word in a different color is an example of creating a distinctive item in a list to take advantage of this effect.

The Improved Retention of One Piece of Information That Is