Match each item with the correct statement below.
-_____ is a forecasting technique that assigns weights to historical sales data,giving the greatest weight to the most recent data.
A)strategic alliance
B)relationship marketing
C)cobranding
D)frequency marketing
E)value chain
F)database marketing
G)exponential smoothing
H)customer relationship management
I)trend analysis
J)internal customers
K)comarketing
L)quick-response merchandising
M)affinity program
N)lifetime value of a customer
O)Delphi technique
P)national account selling
Q)transaction-based marketing
R)customer churn
S)buzz marketing
T)grassroots marketing

Question

Quizplus · Accepted Answer

Exponential smoothing is a forecasting technique that assigns different weights to historical sales data, giving more weight to the most recent data.

Answer: H
 Customer relationship management (CRM) is a strategy that aims to build and maintain long-term relationships with customers by using data and technology to personalize and improve the customer experience.

Answer: I
 Trend analysis is a statistical technique that examines historical data to identify patterns or trends that can be used to make predictions about the future.

Answer: O
 The Delphi technique is a forecasting technique that involves a panel of experts who make predictions about future events or trends through a series of questionnaires and feedback sessions.

Answer: S
 Buzz marketing is a type of marketing that focuses on generating buzz or excitement about a product or brand through viral or word-of-mouth marketing techniques.

Answer: T
 Grassroots marketing is a type of marketing that focuses on building support for a product or brand through community-based initiatives, such as events, sponsorships, or partnerships.

Match Each Item with the Correct Statement Below