Match each item with the correct statement below.
-The employees or departments within an organization whose success depends on the work of other employees or departments are referred to as _____.
A)strategic alliance
B)relationship marketing
C)cobranding
D)frequency marketing
E)value chain
F)database marketing
G)exponential smoothing
H)customer relationship management
I)trend analysis
J)internal customers
K)comarketing
L)quick-response merchandising
M)affinity program
N)lifetime value of a customer
O)Delphi technique
P)national account selling
Q)transaction-based marketing
R)customer churn
S)buzz marketing
T)grassroots marketing

Question

Quizplus · Accepted Answer

Internal customers are employees or departments within an organization who depend on the work of other employees or departments to achieve their own success.

Answer: E
 The value chain refers to the series of activities within a company that adds value to the product or service being offered. This includes departments and employees who rely on the work of other departments and employees to complete their tasks.

Answer: N
 Lifetime value of a customer is a measure of the total value a customer represents to a business over the course of their entire relationship. It is important for businesses to retain customers as they can provide a significant source of revenue over time.

Answer: R
 Customer churn refers to the rate at which customers discontinue doing business with a company. It is crucial for businesses to manage customer churn and retain customers in order to sustain growth and revenue.

Answer: J and E
 Internal customers (J) and value chain (E) are both concepts that refer to departments or employees within an organization who rely on the work of others for success.

Match Each Item with the Correct Statement Below