Your company is in the midst of implementing a relationship marketing approach across the company.You are leading the project and following the traditional three-level,relationship marketing continuum as your guide.You are in the final level of the continuum.
Which of the following statements is true about what you are doing in the final level of the continuum?
A)You are focusing on the pricing element of your relationship with customers.
B)You focus on developing a mutually-beneficial dependence between the firm and its customers.
C)You introduce a social feature in order to strengthen relationships with customers.
D)You place a lot of emphasis on customer service.
E)You place a lot of emphasis on communications with your customers.

Question

Your company is in the midst of implementing a relationship marketing approach across the company.You are leading the project and following the traditional three-level,relationship marketing continuum as your guide.You are in the final level of the continuum. ​
​Which of the following statements is true about what you are doing in the final level of the continuum?
A)​You are focusing on the pricing element of your relationship with customers.
B)​You focus on developing a mutually-beneficial dependence between the firm and its customers.
C)​You introduce a social feature in order to strengthen relationships with customers.
D)​You place a lot of emphasis on customer service.
E)​You place a lot of emphasis on communications with your customers.

Quizplus · Accepted Answer

The final level of the relationship marketing continuum is characterized by the development of a mutually-beneficial dependence between the firm and its customers. This involves building strong relationships through personalized interactions, delivering customized solutions, and developing a deep understanding of customers' needs and preferences. While pricing, customer service, and communication are important components of relationship marketing, they are typically addressed in the earlier levels of the continuum. Introducing social features can be part of relationship marketing but is not specific to the final level. Therefore, option B is the best choice.

Your Company Is in the Midst of Implementing a Relationship