A marketing program that enables satisfied customers to spread the word about products to other consumers is called _____ marketing.
A)grassroots
B)viral
C)frequency
D)affinity

Question

Quizplus · Accepted Answer

Viral marketing is a type of marketing where satisfied customers share information about a product or service with others, usually through social media, email, or other online platforms. The term "viral" refers to the idea that the marketing message spreads quickly and easily from one person to another, like a virus. Grassroots marketing involves reaching out to individuals or small groups of people in a targeted community, while frequency marketing focuses on increasing the number of times a consumer sees or hears about a product or service. Affinity marketing targets customers who share a common interest, such as a love of sports or a particular hobby.

A Marketing Program That Enables Satisfied Customers to Spread the Word