Bill wants to use VALS to segment the market for his firm's costly but cutting-edge gaming software.He knows that his potential customers are likely to be:
A)Survivors
B)Gamers
C)Innovators
D)Techies
E)Millennials

Question

​Bill wants to use VALS to segment the market for his firm's costly but cutting-edge gaming software.He knows that his potential customers are likely to be:
A)​Survivors
B)​Gamers
C)​Innovators
D)​Techies
E)​Millennials

Quizplus · Accepted Answer

VALS is a segmentation tool that focuses on the psychographic characteristics of consumers. Innovators are typically early adopters of new technology and ideas, making them a good target market for cutting-edge gaming software. Survivors are focused on meeting their basic needs, while Gamers may not have the discretionary income to invest in expensive software. Techies may be interested in the technology behind the software but may not necessarily be gamers, and Millennials are a demographic group rather than a psychographic segment.

​Bill Wants to Use VALS to Segment the Market for His

Bill Wants to Use VALS to Segment the Market for His