Match Each Definition to the Corresponding Term

Match each definition to the corresponding term.
-_____ refers to the percentage of visitors to a website who make a purchase.

A) wiki
B) extranet
C) encryption
D) e-marketing
E) private exchange
F) bot
G) search marketing
H) electronic signature
I) phishing
J) blog
K) click-through rate
L) conversion rate
M) electronic shopping cart
N) firewall
O) e-procurement
P) vishing
Q) spam
R) podcast
S) preroll video ad
T) engagement