Match each definition to the corresponding term.
-_____ refers to the percentage of people presented with a banner ad who click on it.
A)wiki
B)extranet
C)encryption
D)e-marketing
E)private exchange
F)bot
G)search marketing
H)electronic signature
I)phishing
J)blog
K)click-through rate
L)conversion rate
M)electronic shopping cart
N)firewall
O)e-procurement
P)vishing
Q)spam
R)podcast
S)preroll video ad
T)engagement

Question

Quizplus · Accepted Answer

Click-through rate refers to the percentage of people presented with a banner ad who click on it.

Answer: N
 Firewall is a security feature that monitors and controls incoming and outgoing traffic on a network to protect it from unauthorized access.

Answer: D
 E-marketing refers to the use of digital channels to promote and sell products or services.

Answer: L
 Conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

Answer: M
 Electronic shopping cart is a software application that allows online shoppers to select items they want to buy and keep track of them as they continue to shop.

Answer: P
 Vishing refers to a type of phishing scam that uses voice calls to trick people into giving away sensitive information, such as bank account numbers or social security numbers.

Match Each Definition to the Corresponding Term