Marketing myopia refers to management's failure to recognize the broad scope and nature of its business.This can be avoided if the firm adopts marketing oriented ideas and actions that are focused on satisfying customers by meeting their needs.A firm can convey its focus on customer needs and satisfaction with its company slogan. Which one of the following company slogans is least effective in conveying a focus on customer needs and satisfaction?
A)"We Never Forget Who We Are Working For"
B)"The Power of Choice"
C)"Have It Your Way"
D)"CHC Moves the Industry That Moves the World"
E)"You're in Good Hands"

Question

Marketing myopia refers to management's failure to recognize the broad scope and nature of its business.This can be avoided if the firm adopts marketing oriented ideas and actions that are focused on satisfying customers by meeting their needs.A firm can convey its focus on customer needs and satisfaction with its company slogan. Which one of the following company slogans is least effective in conveying a focus on customer needs and satisfaction?
A)​"We Never Forget Who We Are Working For"
B)​"The Power of Choice"
C)"Have It Your Way"
D)​"CHC Moves the Industry That Moves the World"
E)​"You're in Good Hands"

Quizplus · Accepted Answer

The slogan "CHC Moves the Industry That Moves the World" is focused on the company's role in the industry and its impact on the world, rather than on meeting customer needs and satisfaction. It does not convey a customer-oriented focus. The other slogans, however, emphasize the importance of the customer and their satisfaction.

Marketing Myopia Refers to Management's Failure to Recognize the Broad