Starbucks has continued to garner a large share of customer's wallets by expanding their product offering - including additional beverages such as beer and wine as well as an expanded food menu.Members of Starbucks rewards program can also obtain free downloads on music,games and other applications.Starbucks strategy clearly emphasizes that the stores are more than "just coffee" and have successfully managed to avoid ________.
A)marketing myopia
B)competition
C)consumer disenchantment
D)single product focus

Question

Starbucks has continued to garner a large share of customer's wallets by expanding their product offering - including additional beverages such as beer and wine as well as an expanded food menu.Members of Starbucks rewards program can also obtain free downloads on music,games and other applications.Starbucks strategy clearly emphasizes that the stores are more than "just coffee" and have successfully managed to avoid ________.
A)​marketing myopia
B)​competition
C)​consumer disenchantment
D)​single product focus

Quizplus · Accepted Answer

Starbucks has avoided marketing myopia by expanding its product offerings beyond just coffee, recognizing and adapting to broader consumer needs and preferences.

Starbucks Has Continued to Garner a Large Share of Customer's