When you use use emotional appeals to impact an audience, you rely upon:
A) Ethos
B) Pathos
C) Logos
D) Aesop

Question

Quizplus · Accepted Answer

Emotional appeals are a form of persuasion that aim to evoke an emotional response from the audience, often by using anecdotes, personal stories or images. This technique is known as pathos, as it appeals to the audience's emotions and feelings rather than logic or reason (logos) or the speaker's credibility (ethos). Aesop is not relevant in this context as it refers to a Greek storyteller known for his fables.

When You Use Use Emotional Appeals to Impact an Audience