Social judgment theory claims that audiences have an anchor position, their preferred or acceptable position on a topic or issue, within:
A) The latitude of acceptance
B) The latitude of rejection
C) The latitude of noncommitment
D) The latitude of indifference

Question

Quizplus · Accepted Answer

According to social judgment theory, audiences have an anchor position within the latitude of acceptance, which is the range of positions on a given issue that a person sees as reasonable or acceptable. The latitude of rejection refers to the range of positions that a person finds objectionable or unacceptable, while the latitude of noncommitment is the range of positions where a person has no strong opinion or preference. The latitude of indifference refers to positions that a person doesn't care about or doesn't have any interest in.

Social Judgment Theory Claims That Audiences Have an Anchor Position