Marketers attend trade fairs to get data on intermediaries in the industry.

Question

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Marketers often attend trade fairs to collect data on intermediaries in the industry, such as suppliers, distributors, and retailers. These events provide an opportunity for marketers to gather information on new product trends, competitor activity, and consumer behavior. Trade fairs also allow marketers to network with key players in the industry and potentially establish new partnerships or collaborations.

Marketers Attend Trade Fairs to Get Data on Intermediaries in the Industry