The use of intermediaries will automatically lead to loss of some control over the marketing of the firm's products.

Question

Quizplus · Accepted Answer

When a firm uses intermediaries, such as wholesalers or retailers, to market and distribute their products, they are relinquishing some control over how their products are marketed and presented to consumers. The intermediaries may have their own marketing strategies and may make decisions that are outside of the firm's control. Therefore, the use of intermediaries typically results in some loss of control over the marketing of the firm's products.

The Use of Intermediaries Will Automatically Lead to Loss of Some