_____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.
A) Concentration
B) Differentiation
C) Diversification
D) Cross-subsidization

Question

Quizplus · Accepted Answer

The term that refers to a marketer's decision to focus its resources on a smaller number of markets is concentration. This strategy involves targeting a few specific market segments with a tailored marketing mix, rather than attempting to serve the entire population with a generic strategy. Concentration allows a company to better meet the unique needs of its target customers, build deeper relationships with them, and achieve a stronger market position within the chosen markets.

_____ Refers to a Marketer's Decision to Focus Its Resources