Which of the following statements is true about the choice of competitive strategy?
A) In pursuing cost leadership, the global marketer offers an identical or better product at a higher cost than the competition.
B) Most global marketers combine high differentiation with high costs to expand their market shares.
C) Marketers who opt for high differentiation can ignore the monitoring of costs.
D) Global activities will in themselves permit the exploitation of scale economies not only in production but also in marketing activities.

Question

Quizplus · Accepted Answer

Global activities allow for the exploitation of scale economies in both production and marketing, enabling companies to reduce costs and increase efficiency. This is because operating on a global scale can lead to bulk purchasing, standardized processes, and spreading fixed costs over a larger output.

Which of the Following Statements Is True About the Choice