Sally spent the day in the local grocery store passing out free samples of a new potato chip. Sally gave every second customer the new chip with dip and every other customer the new chip without dip. What type of research was Sally conducting?
A) Observation
B) Primary and secondary data collection
C) Experimentation
D) Survey
E) Focus groups

Question

Quizplus · Accepted Answer

Sally was conducting an experiment by giving every second customer a different version of the potato chip. This allowed her to test the effectiveness of the dip with the chip and gather data on customer preferences.

Sally Spent the Day in the Local Grocery Store Passing