Rondell Corp. is involved in a market research program. They have already studied the current situation to discover customer needs and what is being done to meet those needs. What should they do next?
A) Collect data
B) Select a research method
C) Analyze the data
D) Conduct a focus group
E) Prepare a report

Question

Quizplus · Accepted Answer

Selecting a research method is the next logical step after understanding the current situation and customer needs, as it determines how the company will collect new data to address those needs.